Budapest Based Fashion Brand – NUBU

When I traveled to Budapest this past December I was immediately captivated by this ancient city. The unique blend of old and modern makes the city an architectural paradise. Since the Roman Empire once covered a majority of Hungary, there are Roman ruins throughout the country. From the Gothic-style cathedrals and traditional Turkish baths, to the basilicas and amphitheaters along the roads we drove on, every nook and cranny of Budapest is breathtaking.

As I travel to various countries, I always bring something back with me that’s designed and produced in the places I visit so I have something tangible to remember the experience by. My trip to Bali this past summer sparked this desire within me and going forward, part of my fashion blog will be strictly geared towards promoting ethical and sustainably conscious designers, artists and brands from around the globe. To read more about my 9 day journey through Bali, check out “My Hero’s Journey – The Gifts of Bali”.

Rebecca Minkoff US

On my final few days in Budapest, I researched local designers in the hopes  I could discover a hidden gem to share with folks back home. I took a taxi to Andrassy Avenue, went into MONO and that’s when I found NUBU. I stepped into the store, started combing through the racks and my heart started to race. I got so much inspiration and energy in every item I touched.  The monochromatic nature of the designs was what inspired me to write not only this piece, but also my latest fashion post, “How to Perfectly Pair Monochrome Looks”. My trip to Budapest was when I really started getting excited about monochrome, and NUBU’s pieces being minimalist in design allows for monochromatic and color block pairing. The clean silhouettes, structures and cutting edge minimalist aesthetic of NUBU truly embodies the sophisticated urban woman.

The designs are not only appealing to the eye, the quality and attention to detail of each individual item is nothing short of perfection. While trying on various pieces, I loved the way the lines of the fabric fell over my body. I could tell every piece was thought through with the curves, shapes and sizes of every woman’s body in mind.

NUBU + BUDAPEST

I could see the culture, architecture and aesthetic of Budapest in the designs which really excited me. The urban style, cut, soft colors and earthy tones take on the neo-gothic architecture of the city. I knew by taking home the pieces you see in this post, I would have items that were unlike anything else in my wardrobe.

The pieces I brought home were the ones you see in this post. This belted tunic shirt dress can be worn in so many different ways. I’m wearing it here with Dr. Marten combat boots, but I will also be wearing it with pumps or tennis shoes. When I put on this outfit I felt so fierce! I felt strong and powerful and the dress almost felt like armor.

The brand was created in 2007 by Judit Garam. In 2011, she was joined by two talented young designers, Adél Kovács and Anett Hajdú to create the distinctive world of NUBU together. The women operated brand stays true to their values of progressive innovation and being locally made by sourcing and using products from local and regional materials. NUBU keeps sustainability, quality, durability, and ready-to-wear designs for every woman at the forefront of their brand.

NUBU Shirt Tunic
RAG & BONE Wool Scarf
Madewell Kent Beanie
Cuff Beanie
AllSaints Snake Skin Crossbody
AllSaints Fedora
AllSaints Skinny Jeans
AllSaints Leather Jacket
Snake Skin Boot
Shirt Tunic
NUBU Shirt Tunic
RAG & BONE Wool Scarf
Madewell Kent Beanie
Cuff Beanie
AllSaints Snake Skin Crossbody
AllSaints Fedora
AllSaints Skinny Jeans
AllSaints Leather Jacket
Snake Skin Boot
Shirt Tunic

This look is more feminine of the three. I paired this long bell sleeve body-con NUBU dress with red snakeskin boots, beanie and a Rag & Bone wrap scarf. The craftsmanship of this dress is nothing short of exceptional and the cut of the dress hugs onto the body like a glove.

From the Budapest Central European Fashion week website showcasing the Spring and Summer 2020 collection, NUBU shared their story and meaning behind their brand:

“NUBU embodies the inner harmony of the sophisticated urban woman, combining comfort and function, minimalist cuts, graceful femininity and ethereal elegance. The brand balances between women’s confident personality and charming demeanor.”

“NU+BU means love. A South African term used to describe the new, improved, stronger and loving relationship between two individuals (NU+BU) that have grown as individuals and together are ready to move forward to greater things.”

NUBU stands by the qualities and values that matter to me and it was exciting to stumble across something so unique and authentic on an overseas travel.  I’m not only excited to wear NUBU’s clothing, I’m excited to share it with you. As an international brand, NUBU has expanded to the USA and Asia. 

Below are some photos from the Fall 2019 Budapest Central European Fashion show featuring NUBU’s latest collection for Spring/Summer 2020. This collection is inspired by Japanese aesthetics representing simplicity, implicity, modesty, naturalness, everydayness, imperfection and silence. You can check out NUBU’s website here and be sure to follow them on Facebook and Instagram.

Photos by: Amanda Ghobadi & Make-up by: Valarie @mizchynuhdoll

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